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PRIVACY POLICY

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.highwaygameindustries.com (the “Site”).

 

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and cookies. We refer to this as “Device Information.”

Technologies Used:

  • Cookies: Data files with an anonymous unique identifier. Learn more at All About Cookies.

  • Log Files: Track actions on the Site and collect data like IP address, browser type, and timestamps.

  • Web Beacons, Tags, and Pixels: Electronic files that record information about your browsing.

When you make a purchase, we collect information including your name, billing and shipping addresses, payment information (e.g., credit card numbers), email address, and phone number. This is referred to as “Order Information.” Together, Device Information and Order Information are called “Personal Information.”

 

How We Use Your Personal Information

We use your Order Information to:

  • Fulfill orders (process payments, arrange shipping, provide invoices/order confirmations).

  • Communicate with you.

  • Screen for potential risk or fraud.

  • Provide information or advertising based on your preferences.

We use Device Information to screen for fraud (e.g., using your IP address) and improve our Site by analyzing customer interactions.

 

Sharing Your Personal Information

We share your Personal Information with third parties to help us operate the Site and conduct our business. For example:

  • We use Wix to power our online store. Learn more about their privacy practices here.

  • We use Google Analytics to understand customer usage of the Site. More information about Google’s practices is here. You can opt out of Google Analytics here.

We may also share your information to comply with laws or to protect our rights.

 

Behavioral Advertising

We use your Personal Information for targeted advertising. For more information, visit the NAI’s page on targeted advertising here.

You can opt out of targeted advertising:

 

Do Not Track

We do not change our data collection practices when we see a Do Not Track signal from your browser.

 

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise this right, please contact us using the information below. Your information may be transferred outside of Europe, including to Canada and the U.S.

 

Data Retention

We will maintain your Order Information for our records unless you ask us to delete it.

 

Changes

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.

 

Minors

The Site is not intended for individuals under the age of 18.

 

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us at sale@highwaygameindustries.com

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